Men are starting to care more and more about their appearance

Yes it’s a stereotype but isn’t it meant to be women who spend hours on their appearance? Beauty products, face masks, spa treatments and waxing are all things that we usually see as being girly. But a new trend is emerging for men who like to indulge themselves in these little luxuries and spend as much time on their beauty routines as any woman.

I know what you’re probably thinking and no, it’s not just those modern ‘metrosexual’ men with fancy haircuts and fashionable clothes who are beginning to experiment with their ‘beauty routines’. More and more men from all walks of life are starting to spend more time on their appearance than just having a quick shave in the mornings.

A lot of this is because of the internet, and the way products are now readily available to any man without having to walk up to a beauty counter in a shop. Many men are very aware of the stigma attached to too much grooming and feel their masculinity might be challenged if people knew they used skincare products. Sites like www.mankind.co.uk have a huge range of different male grooming products from moisturisers to fragrances to anti-aging creams and make it easy for men to get these things without anyone else ever needing to know.

The number of different male grooming products available is growing all the time, from basic shaving products and moisturiser to face masks or even makeup designed especially for men. Brands like Anthony Logistics and Zirh have put years of research into men’s skincare and a shaving routine from either includes not only shaving creams but also all sorts of pre-shave oils and post-shave ‘healers’. For skin the Biotherm Homme range has a seemingly endless supply of different creams and lotions for every specific need, from anti-aging eye cream to energising or anti-dullness moisturisers.

So as for that stereotype about pampering being a women’s thing – move over ladies because men are embracing their desire to look good and discovering the benefits of looking after their bodies.